Advertising on Wolfe's Blog is offered through Project Wonderful. They bring a model of transparency and fairness to online advertising. Ads are sold through their innovative Infinite Auction model: you bid on an advertising slot, and for as long as you are the high bidder, your ad is displayed. You can bid whatever price you'd like for as long as you'd like: two days, a week, a year - it's your choice.

All bids are in "cost per day" - you simply tell us how much you're willing to pay for a day's worth of advertising, and whenever you are the high bidder, your ad will be displayed! You're only charged for the time periods when your ad is shown. You can also set hard expense limits on your bids, so you'll never get charged more than you expect.

Project Wonderful reinvents online advertising. They have made click fraud impossible. They give advertisers the power to choose what sites their ads appear on - and publishers the freedom to choose what ads show up on their sites. They don't have absurdly high minimum-payout levels. They have made the entire online advertising experience transparent, trustworthy, and fair - as well as more profitable, for everyone involved! It's why their slogan is "Everybody wins."

All advertising on Project Wonderful is bought and sold on the Infinite Auction. It's a new system designed with transparency, fairness and profitability in mind for everyone involved. But how does it work?

It's actually pretty simple.

Let's say you're an advertiser, and you want to put your ad on a certain site. To do this, you just place a bid in that site's auction. Bidding is a fast and easy process where you tell us two important pieces of information: what you want to pay, and when you want to pay it.

Our system examines all bids, every second of every day. If you're the person willing to pay the most at that moment, your ad is displayed on the site! It's really as easy as that. You're only charged for the time in which your ad is the high bidder - and all charging is done to the nearest second.

You can change your maximum bid, or cancel it entirely, at any time. And we provide full performance tracking for your bid (displays, unique viewers, clicks, effective cost-per-click and cost-per-display rates, and more).

Wolfe's Blog provides five different advertisement areas that appear on all the site's pages. You can have text based ads, or images.